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Three Winners Emerge At Three Crowns Mum Of The Year Competition


Three Crowns Milk, from the stables of FrieslandCampina WAMCO Nigeria PLC last weekend, held the grand finale of Mum of the Year, where 3 mums won an all-expense-paid trip to Dubai and a year’s supply of Three Crowns products. The event which held at D’ Podium Event Centre, Ikeja featured comedian and compere, MC Bash, performances by A-list music artiste Reekado Banks and a panel of judges comprising Nollywood actresses, Adunni Ade, Belinda Effah and Fitness trainer, Bunmi George.

L-R: Mr. Lamidi Adekola, Operations Director, FrieslandCampina WAMCO, Mrs. Abigail Oluwasegun, MOTY’19 Winner, Mrs. Kafayat Salami, MOTY’19 Winner), Mrs .Chinwe Okoroafor, MOTY’19 Winner , Maureen Ifada, Channel Manager, Modern Trade, FrieslandCampina WAMCO and Mr. Ben Langat, Managing Director, Frieslandcampina, WAMCO at the Grand Finale of Three Crowns Mum Of Year 2019 campaign.

Mum of the year – an annual competition aimed at celebrating and rewarding Nigerian mothers for the important roles they play in their families and the society at large, had 5 finalists who were selected from a large pool of entries sent in from across the country in a bid to compete for the top 3 positions.

Having competed openly in fitness and witty tasks in the presence of the panel of judges, Mrs, Chinwe Okoroafor (Delta State), Mrs. Abigail Oluwasegun (Lagos State) and Mrs. Kafayat Salami (Oyo State) emerged as top 3 winners; while the other finalists, Mrs. Wala May (Abuja) and Mrs. Peju Akinde (Ogun State) emerged as runners up; each, winning consolation prizes of Kitchen makeover and a range of Three Crowns Milk products worth N500,000.


 

L-R: Mr. Lamidi Adekola ,Operations Director, FrieslandCampina WAMCO), Mrs. Omolara Banjoko (Marketing Manager, Three Crowns), Hon Funmi Olotu (SSA to Lagos State Governor on Lottery matters), Mrs. Abigail Oluwasegun (MOTY’19 Winner), Mrs. Kafayat Salami (MOTY’19 Winner), Mrs. Chinwe Okoroafor (MOTY’19 Winner), Mr. Ben Langat Managing Director, FrieslandCampina WAMCO and Mr. Chris Wulff-Caesar ,Marketing Director, FrieslandCampina WAMCO ,at the Grand Finale of Three Crowns Mum Of Year 2019 campaign.

One of the winners, Mrs. Chinwe Okoroafor praised Three Crowns Milk for paying special attention to health and particularly, the role of mothers.

In her words, “With the records which this brand holds, no one can be surprised at its increasing acceptance and patronage by people across all ages and across all areas in Nigeria. My family and I are for Three Crowns any day”; adding, “The transparency of this competition is very inspiring; the experience has been wonderful to me; and this outcome lifts my soul”. She promised to be an exemplary ambassador of Three Crowns Milk.

L-R: Mr. Lamidi Adekola, Operations Director, FrieslandCampina WAMCO, Mrs. Abigail Oluwasegun, MOTY’19 Winner, Mrs. Kafayat Salami, MOTY’19 Winner), Mrs .Chinwe Okoroafor, MOTY’19 Winner , Maureen Ifada, Channel Manager, Modern Trade, FrieslandCampina WAMCO and Mr. Ben Langat, Managing Director, Frieslandcampina, WAMCO at the Grand Finale of Three Crowns Mum Of Year 2019 campaign.

The Marketing Manager, Three Crowns Milk, Omolara Banjoko explained that the aim of the campaign is to reward and celebrate every mum for her support and care, and as the heart of the home. She stressed that the campaign is to ensure mums are well taken care of, having done a lot to care for their families at their own expense.

Banjoko further said: “Three Crowns supports families by providing high quality nutrition for mothers and by extension, their families. One of the key things that we have identified is that the foundation of any family is the mother and with them being the foundation, they need to stay fit and healthy which is what Three Crowns truly stands for.”

L:R : Mr. Chris Wulff-Caesar, Marketing Director, FrieslandCampina WAMCO, Mrs. Abigail Oluwasegun (MOTY’19 Winner), Mrs. Kafayat Salami (MOTY’19 Winner), Mrs. Chinwe Okoroafor (MOTY’19 Winner) and Mr. Ben Langat Managing Director, FrieslandCampina WAMCO at the Grand Finale of Three Crowns Mum Of Year 2019 campaign

Three Crowns Mum of the Year campaign debuted in 2015 with Olamide Olaleye emerging as winner, followed by Nkechi Brayila who won in 2016; Oluwakemi Longe in 2017; while three mums (Adaobi Okonkwo, Pauline Pambolo and Jennifer OtoGod) were crowned winners in the 2018 edition.

 

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Molfix Wins Innovative Brand Of The Year


MOLFIX diaper, the global flagship baby diaper brand from the stable of Hayat Kimya Nigeria Ltd, has bagged another award as Innovative Brand of the Year.

The Award was given at the annual Marketing Edge Brands and Advertising Excellence Awards, which held on Friday, 6th of July, 2018 at the Balmoral Hall, Kudirat Abiola Way, Oregun, Lagos.

MOLFIX diaper was launched in 2015 and since its launch, the MOLFIX brand has defied the “First in Market” strategy/rule to become the market leader in the Nigeria diaper category, with proven success records in both innovative solutions and the quality of the product.


The brand continues to endear consumers through its education and sampling programmes, where mothers fondly referred to themselves and their babies as Mo’mums and Mo’babies.

In the past 3 years, the brand has consistently won awards ‘back to back’ in a highly competitive market, MOLFIX has proven to be a tested and trusted brand. Some of our Awards include: “Best Baby Diaper of the Year” awarded by The Institute for Government Research Leadership Technology at the African Product Awards in 2016. “Africa’s Most Preferred Premium Quality Diaper Brand of the Year” awarded by the African Quality Institute (AQAA) in 2017. Also in 2017, the brand won three (3) more awards as the Winner, Experiential Marketing Award Category, 2nd Runner Up in Consumer Promotion Award Category and the 2nd Runner Up in the Best Brand of the Year category in the ADVAN Awards for Marketing Excellence West Africa.

MOLFIX promises to continue making mums and their babies ‘Happy today, Happy tomorrow’.

 

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