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Three Crowns Flags off Mum of the Year 2019 Campaign, Set to Sponsor 3 Winners to Dubai

Three Crowns Milk, Nigeria’s dairy brand and product from the stable of FrieslandCampina WAMCO, has commenced its search for 2019 Mum of the Year. This year’s edition, just like last year, will crown three Nigerian mothers as winners of the competition and reward them with an all-expense paid trip to Dubai.

According to the Marketing Manager, Three Crowns Milk, Omolara Banjoko, Three Crowns Milk Mum of the Year campaign has come to be recognized as the leading campaign dedicated to celebrating Nigerian mothers. She confirmed to journalists in Lagos that the competition was designed to put the spotlight on mothers by recognizing the unique role they play in ensuring healthy nutrition for the family.

“As a brand, Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families. This is the essence of Mum of the Year campaign. One of the key things that we have identified is that the foundation of any family and heart of every home is the mother and for her to be a solid foundation, she needs to stay fit and healthy which is what Three Crowns Milk helps her achieve. We strongly believe that if the pillar of the house, the mother is healthy, the whole family would be happy” Banjoko said.

The three winners of Three Crowns Mum of the Year competition will be rewarded with an all-expense paid trip for themselves and three members of their families to Dubai plus one year’s supply of Three Crowns Milk, while others would win consolation prizes, including kitchen makeover and a range of Three Crowns Milk products.

Three Crowns Mum of the Year campaign debuted in 2015 when Olamide Olaleye emerged winner, followed by Nkechi Brayila who won in 2016, while Oluwakemi Longe was crowned Mum of the Year in 2017.

In 2018 and in commemoration of its 30 years anniversary, Three Crowns raised the stake of the competition by awarding the grand prize to three winners; Jennifer OtoGod, Pauline Pambolo Daniel and Adaobi Okonkwo. They were each rewarded with an all-expense paid vacation to Dubai with 2 members of their families and a year’s supply of Three Crowns Milk.

Banjoko announced that this year, family and friends only need to follow three simple steps: “BUY, WRITE and SUBMIT” to participate in the competition.

“Interested participants are expected to buy a range of Three Crowns Milk products; either two units of 350g refill pouch, six units of Evap 160g or two rolls of 12g sachet. They are then to write a short story on why their mum is the best and deserves a grand holiday.

“The story write up, names, pictures of nominated mums alongside empty packs of the Three Crowns Milk products will then be submitted to the brand website https://www.femininelounge.com/threecrownscompetition or on WhatsApp 08036847790 or in selected stores” Banjoko explained.

All entries received would be screened while shortlisted contestants would be invited for the grand finale for a competition to determine the winners of the 2019 competition. The judges for this year’s edition of the grand finale include top Nigerian celebrities and popular fitness coaches.She said that nominations could be made in person or through friends and family, adding that the more you buy and submit, the better your chances of being shortlisted to win.

Since 1988, Three Crowns Milk has nourished consumers in ways that promote healthy eating habits and active lifestyles so that mothers and their families remain healthy.

 As the heart friendly milk, Three Crowns Milk is the only Nigerian dairy brand endorsed by the Nigerian Heart Foundation as it continues to celebrate every mum as the heart of the home.

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MTN Foundation “Mother and Child Initiative” Wraps-up in Niger Amidst Excitement

MTN Foundation’s “Mother and Child Initiative” a campaign designed to increase awareness and proffer solution for maternal and child mortality issues recently wrapped up its nationwide tour in Niger State over the weekend.

The #YellowHeart tour which lasted for twenty-four weeks across 6 states, namely Ogun, Oyo, Cross River, Abia, Kaduna and Niger reached thousands of expectant women, nursing mothers, doctors, nurses, midwives, healthcare professionals and the general public across urban and rural communities alike.

One of such mothers that #YellowHeart reached out to is Asabe Mohammed, a mother of two residing in Minna, Niger State. According to her, “the #YellowHeart initiative is relevant to every woman that values her life and that of her child. I am grateful to the MTN Foundation for an intervention like this. At the workshops and health forum I attended this weekend, I have learned a lot about family planning options and most especially that giving birth at the hospital doesn’t make you a weak woman which is the widely held belief in this part of the country”.

Speaking on the MTNF’s partnership with the Niger State Government on the initiative, Director MTN Foundation, Alhaji Danlami Mohammed, said that the Foundation was excited to go into a partnership that brightens the lives of people and gives their lives a whole new meaning, especially within rural communities where it operates. “We take out time to identify the communities that need us the most so we can touch them in the most meaningful way possible” Mohammed said.

Also speaking on the partnership and what it means, the Director of Public Health, Niger state, Dr. Idris Ibrahim, commended the MTN Foundation for considering Niger state as one of the beneficiaries of this initiative “MTN Foundation has partnered with our state on many initiatives. They supported our government to provide free eye services. They also upgraded the maternity wings of our major general hospitals and donated mobile clinics to help cate to health needs of the indigent amongst us. Their generosity and commitment to the health and welfare of our people is not lost on us”. He said.

Activities for Yellow Heart initiative in the state culminated with the Walk for Life, an event graced by the first lady, Dr. Amina Abubakar Bello and a walk aimed at creating awareness for the scourge of maternal and infant mortality and an avenue to remember women and children who have died as a result of these issues.

MTN Foundation has partnered with the Federal Ministry of Health on multiple projects related to this Mother and Child cause. These include the Maternal Ward Support Project which has facilitated the renovation of 24 maternal wards across the country, the ‘Y’ello Doctor’ project which deployed six mobile clinics supporting the medical needs of mothers and children and many others.

See below photos from the Health Forum/Walk:

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