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Three Crowns Flags off Mum of the Year 2019 Campaign, Set to Sponsor 3 Winners to Dubai

Three Crowns Milk, Nigeria’s dairy brand and product from the stable of FrieslandCampina WAMCO, has commenced its search for 2019 Mum of the Year. This year’s edition, just like last year, will crown three Nigerian mothers as winners of the competition and reward them with an all-expense paid trip to Dubai.

According to the Marketing Manager, Three Crowns Milk, Omolara Banjoko, Three Crowns Milk Mum of the Year campaign has come to be recognized as the leading campaign dedicated to celebrating Nigerian mothers. She confirmed to journalists in Lagos that the competition was designed to put the spotlight on mothers by recognizing the unique role they play in ensuring healthy nutrition for the family.

“As a brand, Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families. This is the essence of Mum of the Year campaign. One of the key things that we have identified is that the foundation of any family and heart of every home is the mother and for her to be a solid foundation, she needs to stay fit and healthy which is what Three Crowns Milk helps her achieve. We strongly believe that if the pillar of the house, the mother is healthy, the whole family would be happy” Banjoko said.

The three winners of Three Crowns Mum of the Year competition will be rewarded with an all-expense paid trip for themselves and three members of their families to Dubai plus one year’s supply of Three Crowns Milk, while others would win consolation prizes, including kitchen makeover and a range of Three Crowns Milk products.

Three Crowns Mum of the Year campaign debuted in 2015 when Olamide Olaleye emerged winner, followed by Nkechi Brayila who won in 2016, while Oluwakemi Longe was crowned Mum of the Year in 2017.

In 2018 and in commemoration of its 30 years anniversary, Three Crowns raised the stake of the competition by awarding the grand prize to three winners; Jennifer OtoGod, Pauline Pambolo Daniel and Adaobi Okonkwo. They were each rewarded with an all-expense paid vacation to Dubai with 2 members of their families and a year’s supply of Three Crowns Milk.

Banjoko announced that this year, family and friends only need to follow three simple steps: “BUY, WRITE and SUBMIT” to participate in the competition.

“Interested participants are expected to buy a range of Three Crowns Milk products; either two units of 350g refill pouch, six units of Evap 160g or two rolls of 12g sachet. They are then to write a short story on why their mum is the best and deserves a grand holiday.

“The story write up, names, pictures of nominated mums alongside empty packs of the Three Crowns Milk products will then be submitted to the brand website https://www.femininelounge.com/threecrownscompetition or on WhatsApp 08036847790 or in selected stores” Banjoko explained.

All entries received would be screened while shortlisted contestants would be invited for the grand finale for a competition to determine the winners of the 2019 competition. The judges for this year’s edition of the grand finale include top Nigerian celebrities and popular fitness coaches.She said that nominations could be made in person or through friends and family, adding that the more you buy and submit, the better your chances of being shortlisted to win.

Since 1988, Three Crowns Milk has nourished consumers in ways that promote healthy eating habits and active lifestyles so that mothers and their families remain healthy.

 As the heart friendly milk, Three Crowns Milk is the only Nigerian dairy brand endorsed by the Nigerian Heart Foundation as it continues to celebrate every mum as the heart of the home.

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Molfix Wins Innovative Brand Of The Year

MOLFIX diaper, the global flagship baby diaper brand from the stable of Hayat Kimya Nigeria Ltd, has bagged another award as Innovative Brand of the Year.

The Award was given at the annual Marketing Edge Brands and Advertising Excellence Awards, which held on Friday, 6th of July, 2018 at the Balmoral Hall, Kudirat Abiola Way, Oregun, Lagos.

MOLFIX diaper was launched in 2015 and since its launch, the MOLFIX brand has defied the “First in Market” strategy/rule to become the market leader in the Nigeria diaper category, with proven success records in both innovative solutions and the quality of the product.

The brand continues to endear consumers through its education and sampling programmes, where mothers fondly referred to themselves and their babies as Mo’mums and Mo’babies.

In the past 3 years, the brand has consistently won awards ‘back to back’ in a highly competitive market, MOLFIX has proven to be a tested and trusted brand. Some of our Awards include: “Best Baby Diaper of the Year” awarded by The Institute for Government Research Leadership Technology at the African Product Awards in 2016. “Africa’s Most Preferred Premium Quality Diaper Brand of the Year” awarded by the African Quality Institute (AQAA) in 2017. Also in 2017, the brand won three (3) more awards as the Winner, Experiential Marketing Award Category, 2nd Runner Up in Consumer Promotion Award Category and the 2nd Runner Up in the Best Brand of the Year category in the ADVAN Awards for Marketing Excellence West Africa.

MOLFIX promises to continue making mums and their babies ‘Happy today, Happy tomorrow’.

 

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