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Read About The New Plush Toy – TIWA, The Wise Monkey


There is a new toy making waves all over Nigeria. It’s a plush toy called TIWA, the wise monkey.
It is a product of My Roots Toy Company Ltd, a wholly indigenous Company in Nigeria.
This is a special toy. There is nothing like it in the market at all. The toy’s unique selling point is the fact that it tells African/Nigerian folklore. Stories like Oluronbi, Chidnma, the arrogant girl, Why the tortoise’s tummy is big and so many other interesting stories.
It has 30 stories, many with songs on it, lasting a total of 2 hours 15 minutes. It is a toy kids between 3 and 11 years of age will find not just entertaining but educative as well. In fact many parents have nostalgic feelings whenever they hear TIWA speak.
It reminds them of their childhood.
TIWA, the wise monkey teaches morals and values and it is an indispensable toy for kids to have. The toy has a fantastic website which when used together with the toy, gives it an added value. It suddenly becomes a learning aid which can help kids develop their listening and comprehension skills.
TIWA sells for N10,000 in stores and N9,500 on Jumia.com.ng. There are many plush toys that have no other value beyond a cuddle and they are way more expensive than TIWA.
This unique toy, which has the longest duration of storytelling on any plush toy in the world, comes in pink and brown colours. It is well made, it is durable and stylish.
TIWA the wise monkey is a must-have for every kid.

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Molfix Wins Innovative Brand Of The Year


MOLFIX diaper, the global flagship baby diaper brand from the stable of Hayat Kimya Nigeria Ltd, has bagged another award as Innovative Brand of the Year.

The Award was given at the annual Marketing Edge Brands and Advertising Excellence Awards, which held on Friday, 6th of July, 2018 at the Balmoral Hall, Kudirat Abiola Way, Oregun, Lagos.

MOLFIX diaper was launched in 2015 and since its launch, the MOLFIX brand has defied the “First in Market” strategy/rule to become the market leader in the Nigeria diaper category, with proven success records in both innovative solutions and the quality of the product.


The brand continues to endear consumers through its education and sampling programmes, where mothers fondly referred to themselves and their babies as Mo’mums and Mo’babies.

In the past 3 years, the brand has consistently won awards ‘back to back’ in a highly competitive market, MOLFIX has proven to be a tested and trusted brand. Some of our Awards include: “Best Baby Diaper of the Year” awarded by The Institute for Government Research Leadership Technology at the African Product Awards in 2016. “Africa’s Most Preferred Premium Quality Diaper Brand of the Year” awarded by the African Quality Institute (AQAA) in 2017. Also in 2017, the brand won three (3) more awards as the Winner, Experiential Marketing Award Category, 2nd Runner Up in Consumer Promotion Award Category and the 2nd Runner Up in the Best Brand of the Year category in the ADVAN Awards for Marketing Excellence West Africa.

MOLFIX promises to continue making mums and their babies ‘Happy today, Happy tomorrow’.

 

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