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New Molfix Air Dry Diaper Hits The Shelves!

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX is pleased to introduce their newest product, the MOLFIX Air Dry Baby Diaper which is unarguably their best diaper yet in the Nigerian market!

The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, ultra-breathable, and ultra-absorbent diapers. To further ascertain this postulation;

The Managing Director of HAYAT KIMYA Nigeria, Mr. Doruk Emiroglu was keen to state that, “We are proud to be producing high-quality baby diapers that are made right here on Nigerian soil. The current climate is testing businesses and individuals across the world, however, we trust in the viability of the Nigerian market and we will continue to seek additional avenues to innovate, create value and invest in the Nigerian economy.”

From Left to Right:  Sales Director, Motayo Latunji, Managing Director, Doruk Emiroglu, and Marketing Manager, Roseline Abaraonye at the internal launch of Molfix Air Dry.
Roseline Abaraonye, Marketing Manager, HAYAT KIMYA Nigeria added that “MOLFIX is a brand that cares about a mothers’ convenience and the baby’s freedom and comfort. With the Air Dry Diaper, we’ve produced not just a product that provides maximum comfort to babies but also provides peace of mind to multitasking mothers. It is paramount that we help our mothers and babies live our motto, “For the Number 1 mums of Nigeria.” Simply because Nigerian mums are the best!”

The following are true about MOLFIX Air Dry Diaper:

  • It’s Skin Friendly

  • It’s Ultra-Breathable

  • It ensures High Absorption

  • It has Anti-leakage elastic barriers

MOFLIX employs a holistic approach and this is evident in the innovation and production that has led to the Air Dry Diaper. Providing happiness and comfort for both mother and child is the ultimate goal. The future is not left out as we have sought ways to look at both mothers’ Convenience and babies’ Freedom and Comfort.

ABOUT MOLFIX

Hayat Kimya Nigeria successfully launched its flagship diaper brand, MOLFIX in May 2015, into the Nigerian market.

Five years later, MOLFIX still poses a verifiable success. Despite the tightly-contested market space, it rapidly attained the position of the NUMBER 1 BRAND within the diaper category such as “Best Baby Diaper of the Year” at the African Product Awards 2016, awarded by the Institute for Government Research Leadership Technology. In 2018, the brand emerged as the Global Most Leading Premium Quality Baby Diaper Brand of the Year, awarded by Global Quality Awards. It was also awarded the “Brand of the Year” by ADVAN in 2018. The brand further garnered mind-blowing awards to its name as follows; “Brand of the Year” awarded by Brandcom 2019, 1st positions in Experiential Marketing, and in Corporate Social Responsibilities (CSR) awards, to mention but a few.

Indeed, MOLFIX has made both consumers and customers happy and satisfied with its consistently high-quality product and availability in the market. For MOLFIX, it is “For the Number 1 mums of Nigeria”, and the brand relentlessly endeavors to make it a reality.

For more information, visit: http://www.molfix.com.ng

#hayatkeepsinnovating  #molfixairdry

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What Can We Do To End Child Labor in Nigeria?

UNICEF defines Child labor is work that is mentally, physically, socially or morally dangerous and harmful to children and deprives them of opportunities for schooling and development. According to the International Labour Organization, the number of working children under the age of 14 in Nigeria is estimated at 15 million. These jobs include being street vendors, beggars, car washers or watchers and shoe shiners. Others work as apprentice mechanics, hairdressers and bus conductors while a large number work as domestic servants and farm hands.

Major causes of child labor are widespread poverty, rapid urbanization, breakdown in extended family affiliations, secondary school drop out rates, and lack of enforcement of legal instruments meant to protect children.

Although the main cause of child labor is Poverty, illiteracy also plays a role in Child labor. There are a lot of mothers on Lagos road that are seen begging with their children that are supposed to be in school. In the northern part there are a lot of cases of underage children being given up for marriage.

While some find themselves working because they become the breadwinner in their family either due to the death of their parents or illnesses beyond their control.  In Nigeria the people that are most affected by child labor are girls.

Just last month  16 children were rescued in the state from the various places where they were being used as laborers instead of their being in school in Ekiti State. Recently a 16-year old orphan nearly lost her life following a heavy bleeding consequent upon an incomplete abortion sponsored by her benefactor  where she was working as his house maid.

Just last month also a pregnant mother of two reportedly beat her eight year old house help until the girl died. You would wonder what can an eight year old child that probably can’t even take care of herself do in terms of housework? There are so many more stories that we have not even heard of.

The devastating part to child labor is the fact that it has long lasting effects on the children. Most of this children because they did not get to have adequate education end up as illiterates and drop outs doing odd jobs with no stable income. While most of the girls end up as prostitutes or teenage mothers due to the exposure that they experience everyday, the boys end up as street urchins terrorizing and causing havoc all over the place.

The effect of child labor does not only affect the child, it affects the society in general.  It is already hard enough in the country for people who had access to education not to talk of those without adequate education.

It would shock you to know that in Nigeria there are already laws laid down to protect children called the Child Rights Act that states that:

Buying, selling, hiring or otherwise dealing in children for purpose of begging, hawking, prostitution or for unlawful immoral purposes are made punishable by long terms of imprisonment. Other offences considered grave include sexual abuse, general exploitation which is prejudicial to the welfare of the child, recruitment into the armed forces and the importation /exposure of children to harmful publications. It further preserves the continued application of all criminal law provisions securing the protection of the child whether born or unborn.

The Act mandates parents, guardians, institutions and authorities in whose care children are placed, to provide the necessary guidance, education and training to enable the children live up to these responsibilities.

The Child Right Act (CRA) considers a child as a person below the age of 18 years (SECTION 21 of the CRA). It also states that a child’s best interest should be of utmost priority in any case involving a child (section 1 of the CRA 2003).

Even with the law already laid down it is a wonder that child labor is still very rampant in Nigeria infact you can’t step out of your house in the morning without seeing a child begging or hawking on the road while their counterparts are in school. The question we then have to ask ourselves as a community is what can we do to help and how can we stop child labor in Nigeria?

The first step to putting an end to Child Labor is for us to realize that it is not just up to one person, we are all responsible for putting an end to it. Although we have laws prohibiting child labor in Nigeria, child labor is still on the increase because there is no enforcement and defaulters are not made to face the wrath of the law.

 

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