Sponsored Posts

MOLFIX Wins The Biggest Award Of The Night At The 2018 ADVAN Awards


MOLFIX baby diaper & wipes has been honoured with multiple awards by Advertisers Association of Nigeria (ADVAN).

The brand, at the 2018 ADVAN awards for Marketing Excellence (West Africa) bagged THE BRAND OF THE YEAR AWARD 2018 (WEST AFRICA), contending against some other super brands. It also emerged Winner in the Experiential Marketing category which is the 2nd time in a row (2017 & 2018), first runner up in Digital Marketing category and first runner up in Corporate Social Responsibility category (CSR).

The ADVAN awards are held annually to celebrate marketing achievements across a range of industries. It’s a celebration of hard work and ingenuity in the marketing profession.


In less than four years, MOLFIX, the flagship brand of Hayat Kimya, a leading multinational in Europe, Balkans and the Middle East has been able to establish herself as a worthy contender and brand in the Nigerian market.

MOLFIX Nigeria dedicates these awards to all her Mo’Mums, Mo’Dads and Mo’Babies with a promise to continue delivering on quality products to meet the needs of the Nigerian consumers.

More Stories You’ll Love

Read About The New Plush Toy – TIWA, The Wise Monkey


There is a new toy making waves all over Nigeria. It’s a plush toy called TIWA, the wise monkey.
It is a product of My Roots Toy Company Ltd, a wholly indigenous Company in Nigeria.
This is a special toy. There is nothing like it in the market at all. The toy’s unique selling point is the fact that it tells African/Nigerian folklore. Stories like Oluronbi, Chidnma, the arrogant girl, Why the tortoise’s tummy is big and so many other interesting stories.
It has 30 stories, many with songs on it, lasting a total of 2 hours 15 minutes. It is a toy kids between 3 and 11 years of age will find not just entertaining but educative as well. In fact many parents have nostalgic feelings whenever they hear TIWA speak.
It reminds them of their childhood.
TIWA, the wise monkey teaches morals and values and it is an indispensable toy for kids to have. The toy has a fantastic website which when used together with the toy, gives it an added value. It suddenly becomes a learning aid which can help kids develop their listening and comprehension skills.
TIWA sells for N10,000 in stores and N9,500 on Jumia.com.ng. There are many plush toys that have no other value beyond a cuddle and they are way more expensive than TIWA.
This unique toy, which has the longest duration of storytelling on any plush toy in the world, comes in pink and brown colours. It is well made, it is durable and stylish.
TIWA the wise monkey is a must-have for every kid.

GET THE latest from mamalette in your inbox