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Five Finalists Selected for Three Crowns Mum of the Year 2019

The finale of this year’s edition of Three Crowns Mum of the year holds this Sunday, December 1, 2019.

Already five fit, smart and super cool Mums have been shortlisted from among over hundred thousand of entries received across Nigeria for the much awaited final stage. The nominees are Mrs. Abigail Oluwasegun, a farmer from Lagos state; Mrs. Olapeju Akinde, an entrepreneur from Ogun state; Mrs. Kafayat Salami, a secretary from Oyo state; Mrs. May Wala, a lawyer from Abuja; and Ms. Chinwe Okoroafor, a trader from Delta state.

These five nominees will openly contest for the grand prize at the grand finale event, by taking part in interesting FIT, FUN and SMART routines through which the final three will be picked by a panel of judges.

These 3 winners will be crowned to enjoy an all-expense paid trip to Dubai with 3 members of their families and receive a year’s supply of Three Crowns Milk; while runner-up contestants win consolation prizes, including kitchen makeovers and a range of Three Crowns Milk products.

One of the finalists, Mrs Kafayat Salami, from Oyo, was particularly overjoyed. In her words, “I entered for the competition in faith and I was positive about it all through. Honestly, I cannot thank Three Crowns enough for this opportunity. In a way, I see it as a well-deserved reward for my loyalty to the brand over the years”.

Three Crowns has since 2015 celebrated the roles mothers play in the family especially by ensuring healthy nutrition for the Mums and her family, very much in line with the pay-off line, “Healthy Mums, Happy Families”.

While flagging off this year’s campaign in October, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed to journalists in Lagos that Three Crowns Mum of the Year campaign is the brand’s leading campaign dedicated to and rewarding Nigerian mothers for always putting their families first. More importantly, Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families.

One of the key things that we have identified is that the foundation heart of every home is the mother and for her to be a solid foundation, she needs to stay fit and healthy which is what Three Crowns Milk helps her achieve,” Banjoko said.

Three Crowns Mum of the Year campaign debuted in 2015 when Olamide Olaleye emerged winner, followed by Nkechi Brayila who won in 2016, while Oluwakemi Longe was crowned Mum of the Year in 2017.

Last year, in commemoration of its 30 years anniversary, Three Crowns raised the stake of the competition by awarding the grand prize to three winners; Jennifer OtoGod, Pauline Pambolo Daniel and Adaobi Okonkwo. They were each rewarded with an all-expense paid vacation to Dubai with 3 members of their families and a year’s supply of Milk.

Since 1988, Three Crowns Milk has nourished consumers in ways that promote healthy eating habits and active lifestyles so that mothers and their families remain healthy. As the heart friendly milk, Three Crowns Milk is the only Nigerian dairy brand endorsed by the Nigerian Heart Foundation as it continues to celebrate every mum as the heart of the home

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Molfix Wins Innovative Brand Of The Year

MOLFIX diaper, the global flagship baby diaper brand from the stable of Hayat Kimya Nigeria Ltd, has bagged another award as Innovative Brand of the Year.

The Award was given at the annual Marketing Edge Brands and Advertising Excellence Awards, which held on Friday, 6th of July, 2018 at the Balmoral Hall, Kudirat Abiola Way, Oregun, Lagos.

MOLFIX diaper was launched in 2015 and since its launch, the MOLFIX brand has defied the “First in Market” strategy/rule to become the market leader in the Nigeria diaper category, with proven success records in both innovative solutions and the quality of the product.

The brand continues to endear consumers through its education and sampling programmes, where mothers fondly referred to themselves and their babies as Mo’mums and Mo’babies.

In the past 3 years, the brand has consistently won awards ‘back to back’ in a highly competitive market, MOLFIX has proven to be a tested and trusted brand. Some of our Awards include: “Best Baby Diaper of the Year” awarded by The Institute for Government Research Leadership Technology at the African Product Awards in 2016. “Africa’s Most Preferred Premium Quality Diaper Brand of the Year” awarded by the African Quality Institute (AQAA) in 2017. Also in 2017, the brand won three (3) more awards as the Winner, Experiential Marketing Award Category, 2nd Runner Up in Consumer Promotion Award Category and the 2nd Runner Up in the Best Brand of the Year category in the ADVAN Awards for Marketing Excellence West Africa.

MOLFIX promises to continue making mums and their babies ‘Happy today, Happy tomorrow’.


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