Sponsored Posts

Five Finalists Selected for Three Crowns Mum of the Year 2019

The finale of this year’s edition of Three Crowns Mum of the year holds this Sunday, December 1, 2019.

Already five fit, smart and super cool Mums have been shortlisted from among over hundred thousand of entries received across Nigeria for the much awaited final stage. The nominees are Mrs. Abigail Oluwasegun, a farmer from Lagos state; Mrs. Olapeju Akinde, an entrepreneur from Ogun state; Mrs. Kafayat Salami, a secretary from Oyo state; Mrs. May Wala, a lawyer from Abuja; and Ms. Chinwe Okoroafor, a trader from Delta state.

These five nominees will openly contest for the grand prize at the grand finale event, by taking part in interesting FIT, FUN and SMART routines through which the final three will be picked by a panel of judges.

These 3 winners will be crowned to enjoy an all-expense paid trip to Dubai with 3 members of their families and receive a year’s supply of Three Crowns Milk; while runner-up contestants win consolation prizes, including kitchen makeovers and a range of Three Crowns Milk products.

One of the finalists, Mrs Kafayat Salami, from Oyo, was particularly overjoyed. In her words, “I entered for the competition in faith and I was positive about it all through. Honestly, I cannot thank Three Crowns enough for this opportunity. In a way, I see it as a well-deserved reward for my loyalty to the brand over the years”.

Three Crowns has since 2015 celebrated the roles mothers play in the family especially by ensuring healthy nutrition for the Mums and her family, very much in line with the pay-off line, “Healthy Mums, Happy Families”.

While flagging off this year’s campaign in October, the Marketing Manager, Three Crowns, Omolara Banjoko, disclosed to journalists in Lagos that Three Crowns Mum of the Year campaign is the brand’s leading campaign dedicated to and rewarding Nigerian mothers for always putting their families first. More importantly, Three Crowns Milk cares for mothers’ hearts so that they can in turn care for their families.

One of the key things that we have identified is that the foundation heart of every home is the mother and for her to be a solid foundation, she needs to stay fit and healthy which is what Three Crowns Milk helps her achieve,” Banjoko said.

Three Crowns Mum of the Year campaign debuted in 2015 when Olamide Olaleye emerged winner, followed by Nkechi Brayila who won in 2016, while Oluwakemi Longe was crowned Mum of the Year in 2017.

Last year, in commemoration of its 30 years anniversary, Three Crowns raised the stake of the competition by awarding the grand prize to three winners; Jennifer OtoGod, Pauline Pambolo Daniel and Adaobi Okonkwo. They were each rewarded with an all-expense paid vacation to Dubai with 3 members of their families and a year’s supply of Milk.

Since 1988, Three Crowns Milk has nourished consumers in ways that promote healthy eating habits and active lifestyles so that mothers and their families remain healthy. As the heart friendly milk, Three Crowns Milk is the only Nigerian dairy brand endorsed by the Nigerian Heart Foundation as it continues to celebrate every mum as the heart of the home

More Stories You’ll Love

Zoe Ekwegh is the 2018 Cussons Baby of the Year

All hail the Queen!!! Zoe Ekwegh is the 2018 Cussons Baby of the Year… See highlights from Anniversary Edition Finale.

The 5th anniversary edition of the Cussons Baby Moments Competition came to a very glamorous close over the weekend as the grand finale tagged, ‘The Magic Finale’ held at the Anchor event centre Ikeja, Lagos, and Baby Zoe Ekwegh was crowned Cussons Baby of the Year 2018!

It was indeed a record breaking 5th anniversary edition, as this year, saw over 4,000 participants enter the race to win the prestigious Baby of the Year award. The event which was hosted by popular comedian, singer and actress, Chigul, took place in a tastefully decorated venue that featured a children’s play zone, adult game centres and a beautiful magical themed ambience.

With over 1 million votes received from family, friends and the members of the public during the voting stages and careful assessment by the celebrity judges in each of the Judges’ screening stages it all came down to the grand finale and the Top 10 finalists. Following tough deliberations by the Independent panel of judges, comprising; notable fashion designer, Mai Atafo, Nollywood actress, Mercy Aigbe, and popular photographer, Yetunde Ayeni-Babaeko, Baby Zoe Ekwegh was crowned the Cussons Baby of the Year 2018 winning 1 million naira educational grant and a year’s supply of Cussons Baby products. This year also saw the introduction of an award statuette for the winner which was carefully designed to represent the bond shared by mother and child, supported by the Cussons baby brand.

The 1st and 2nd runners up were respectively Chiemezikam Royalty Mackalunta winning 750,000 naira education grant and a year’s supply of Cussons Baby products and Busolami Odugbemi who walked away with 350,000 education grant and a year’s supply of Cussons Baby products. In the Special Categories, Oluwatuase Oluwatimilehin won Baby Gat Swag, Arthur Efemena won Best Concept, Godson Akhaba won the award for Best Costume, Munachimso Chinagorom won Baby Trendy and Nathan Kingsley went home with the award for Toothy Smile. These special category winners each received 50,000 gift vouchers and a 3 months’ supply of Cussons Baby products. The second edition of the Best Video category this year saw Baby Bryan Kasakwe emerge winner with 150,000 naira cash prize and 3 months’ supply of Cussons Baby products.

In an interesting twist, this year’s edition featured 2 mini competitions; The Cussons Baby Moments Family Challenge and Cussons Baby Moments Family Special with each family winning 150, 000 cash prize and 200, 000 respectively with 3 months supply of Cussons Baby products for both.

Another new addition to the honours at this year’s event featured the recognition of Regoe Lovefans Alfredo-Durugo popularly called Mama Makoko, who received the Cussons Baby Inspiration Award for her enormous contribution to society and her charitable works. Regoe Lovefans Alfredo-Durugo has championed the education of over 8,000 children in the Makoko community.

Cussons Baby, a global brand, is one of the strongest brands in the baby toiletries category in Africa and has been in existence in the African/Nigerian market for more than four decades providing solutions for mothers and the skin care needs of their babies.

Congratulations to all this year’s winners!

See more magical photos below:


GET THE latest from mamalette in your inbox