A recent 2016 survey of mums on Mamalette has found that 17% of Nigerian mothers shopping for a new baby are influenced by online recommendations.
In February 2016, we surveyed 310 new mothers in a bid to understand how Nigerian mothers shop for their new babies.
While 17% of Nigerian mothers shopping for their new babies were influenced by online recommendations surprisingly only 4% of the mothers surveyed said they bought baby items online. Rather mothers preferred to buy baby items at local markets or in baby shops or boutiques. In fact 82% of them said they felt local markets and baby shops or boutiques were the most affordable places to shop for a baby.
Here are some other key findings:
- 39 percent of moms surveyed spent between N50,000 and N100,000 on baby items before their baby was born. While 17 percent of mothers spent more than N200,000 buying items before the birth of their baby.
- 41% of mother surveyed said they spent between N100,000 and N300,000 on baby items after their baby was born. In contrast only 10% of mothers surveyed said they spent greater than N300,000 on baby items after birth their babies.
- According to Nigerian mothers, the hospital (29 percent) and family and friends (29 percent) were other sources of information for items to buy for their new babies.
- When moms were asked where they did their baby shopping, 82% of mothers surveyed said they did all their baby shopping in Nigeria while 7% of mothers said they sourced for their baby products from the U.S.
See what else mothers say about shopping for their babies below;